Lead Services

Depending how long you’ve sold insurance products, most agents and advisors understand how the need for lead generation is essential for their business. Some people may lean on client referrals and physically knocking on doors to sell their products. Others may choose to use email marketing, social media and technology for lead generation.

Do you have the time and resources to do either of these lead generation services? Would a pre-qualified lead source fit better within your sales strategy?

SET IMO can provide agents and advisors with pre-qualified leads for annuity, life insurance, final expense and Medicare supplements. Through our AIPMA relationship, you will receive negotiated pricing with these select, reputable companies.

What Leads are Best for Me?

In short, the type of lead that may work best varies from agent-to-agent based on a combination of the agent, the type of insurance, target marketplace, and the lead budget.

• Direct mail can produce higher quality leads because consumers must take the initiative to fill out the card, sign their name, and mail it back. Mail houses require minimum orders of at least 1,000 pieces, averaging about $450 per lead drop. Mailers typically generate a 1.5% to 1% return, which is 15 to 10 replies making each lead cost $30 to $45.
• Telemarketing leads are less expensive than direct mail, costing as little as $7 to $10 apiece, depending how many you order, as many lead providers offer bulk discounts. Plus, because phone calls are faster than snail mail, agents can start receiving telemarketing leads within a couple of days. Telemarketing leads offer a relatively inexpensive way to prospect.

Lead sources also can include: calling door-to-door; cold calling; telemarketing leads; direct mail leads; internet leads; radio leads; TV leads; seminar leads; and referrals. Finding the right leads to fit your individual sales strategy does make a difference.

Disclaimer: We do not guarantee the accuracy or quality of any lead vendor services. Although we may promote and/or recommend the services offered by these companies, agents are ultimately responsible for the use of any materials or services and agree to comply with the compliance requirements of their broker/dealer, (if applicable), and the insurance carriers they represent. Agents are not obligated to use these lead companies and may use any lead company of their choosing. SET IMO does not profit from or have any financial interest in, nor responsibility for the operation of any lead company or the results from any leads.